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About


Wearable Art + Paper Goods | Freshly baked to help you live your best life today

Hello Internet and fellow troopers conquering life right now, allow us to introduce to you Passion Parade Co. and what we stand for.

We create hand-drawn wearable art that celebrate positivity, doubled up with absolute comfort. Part unsolicited advice and part celebratory chaos, we pride ourselves in providing you 100% wearable goodness without ever compromising on style.

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TLDR: If you've ever silently yelled at the sky asking what your purpose is, trust us when we say you're not alone in your existential crisis and know that you've the power to choose happiness. There's no time like the present to live your best life, so we made it our lives' mission to create content centred on spreading this core idea that we embody and identify with. We believe in passion, strength, empathy and liberty, and would like to challenge you to love life, through the good, bad and ugly times.

Our wish and goal is for us to not feel lonely in this lifetime but instead, feel belonged in a community where we can connect, build each other up, see each other repping the message together on the streets and inspire others to join the positive movement too.

#PassionLovesCompany #ParadeOn

Shop worldwide: www.passionparade.co | hello@passionparade.co