About


Through quality apparel and goods, Passion Parade Co. creates wearable art that’s mental health and empowerment-centric, while visually juxtaposing darker illustrations with uplifting and positive sentiments.

Know that what you see here at PPCo, the message is key, and the product is simply a vehicle to spread it. With functional art to provoke thoughts and start conversations, or ease minds to reach closure; whether it is for yourself, a gift for that one person who always got your back; heck, or even if it’s a stranger on the streets who happens to see the message on you reppin’ the apparel pieces - we pass it on. Through stories that resonate and spread, this is how we can change culture.

We hope this empowers you to become who you seek to become and move forward. Join the parade today.

Passion Parade Co. is an apparel and goods brand based in Singapore, by artist and illustrator, Leah Chong.

Featured in: NOC The Good Scoop • noissue 

Email: hello@passionparade.co