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But happiness just isn’t something that you arrive at. It’s not a destination stop or around the corner - it is *the* corner.

Sustainability is definitely a work in progress and I strive to look out for better, sustainable ways about doing things here at PPCo. I'm a fan of what noissue does and their brand values definitely align with mine so when their team reached out for a vendor feature, it's a delightful honour.  Read the full interview here, where I talk about my journey, story and inspiration behind Passion Parade Co.

Here at Passion Parade Co., we strive to build something more than just a brand but more of a community of like-minded people; a safe space for us to feel seen and heard, if you will. So kicking off - we caught up with local photographer, Max Ng to learn more about his story, inspiration and passion. You may have seen some of his photography work on our page recently and we thought it'd be nice to learn more about the person behind the camera, beyond his work. Max's story is an empowering one and we hope you'll be inspired by it.

We've teamed up with the good folks @ The Good Scoop for a massive giveaway! Check out the video below to learn more about how you can get your paws on some new goods.